Data points
Here's a list of data points we collect.
This is a living document and gets updated as new data points get added to Wildmetrics.

ActiveCampaign

​ActiveCampaign is an email & marketing automation tool. When connecting Wildmetrics with ActiveCampaign, we integrate the following data point:
Data point
What is it?
Email address
The email of a contact
API Key
To access your data via API
Secret URL
To access your data via API
Account name
The name of your account
Custom fields
To store information about contacts
Subject line
The subject line of an email
Lists
Email lists to store your contacts
Tags
Allows you to categorise contacts
Automation names
The name of an automation
Email opens
A contact opening an email
Link clicks
A contact clicking inside an email
Emails sent
An email being sent to a contact
Automation entered
A contacted entering an automation

Stripe

​Stripe allows you to accept & manage payments. When connecting Wildmetrics with Stripe, we integrate the following data points:
Data point
What is it?
Email address
The email of a customer
Products
The name of your products
Pricing Plans
The different plans for each product
Meta data
Any additional customer information
Payments
Each customer payment
Currency
The currency of a transaction
Country
The origin country of a customer
Last modified 30d ago
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