An overview about Wildmetrics reports.
All reports can be manipulated by adjusting the time range and conversion window. More details below.
Your reports inside Wildmetrics
The first question you probably have is "how do we calculate conversions?" and that's an important question. We currently use an "open attribution" meaning that we attribute conversions to emails that first got opened by a person and then this person purchased something. We use the email address as the unique identifier.
If a contact opens multiple emails, we attribute the conversion to the email that was opened last before the purchase time.
At the top of the page you can select your desired time range. We will only show emails that have conversions within the selected time period.
This means that the email open timestamp and the purchase timestamp both have happened within the selected time period.
If a contact opens an email within the selected time period but purchases after the selected time period, we won't show this conversion.
The conversion window is the amount of time between the email open event and the purchase event. We currently offer three different conversion windows: 7, 30 & unlimited.
Unlimited means that if a contact opens an email and then purchases something anytime after, we count it as a conversion. Remember that we will attribute the conversion to the email opened last before the purchase.