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Common events to track

We recommend that you follow the B2B SaaS guidelines created by Segment.
An easy way to get started is not to track too many events at the beginning. Keep it simple.
Standard events
Track standard B2B SaaS behaviour of your users. This is helpful to analyse your customer journey.
Event
Example
Signed Up
When a new user signs up.
Signed In
When someone signs into your app.
Invite Sent
When a user invites a teammate.
Trial Started
When a trial is started.
Plan upgraded
When a customer subscribes to a paid plan.
Plan cancelled
When a customer churns
Demo scheduled
When a user schedules a demo.
Feature events
To know how your customers are using your product, track core functionality of your app. Think about your core features and set-up Segment events to know when a user used them.
Here are some examples for core feature events for Intercom:
Message sent
Profile viewed
Report viewed
Post scheduled
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Event	Example
Signed Up	When a new user signs up.
Signed In	When someone signs into your app.
Invite Sent	When a user invites a teammate.
Trial Started	When a trial is started.
Plan upgraded	When a customer subscribes to a paid plan.
Plan cancelled	When a customer churns
Demo scheduled	When a user schedules a demo.

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