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Common events to track
An easy way to get started is not to track too many events at the beginning. Keep it simple.
Track standard B2B SaaS behaviour of your users. This is helpful to analyse your customer journey.
To know how your customers are using your product, track core functionality of your app. Think about your core features and set-up Segment events to know when a user used them.
Here are some examples for core feature events for Intercom:
- Message sent
- Profile viewed
- Report viewed
- Post scheduled